Alexander the Great vs Napoleon Bonaparte, What I Got so...

When we think of Alexander the Great, we think of an outstanding war hero. When we think of Napoleon Bonaparte, we think, again, of an outstanding war hero. If a random person were asked who either of these rulers was, their first response would be a fact about war. Alexander and Napoleon share similarities in their warfare, and how they used it to conquer and establish new lands. Alexander the Great’s strong perseverance and incredible battle strategies led to increase his power over his empire. Napoleon used his intelligence and skill of manipulation to earn respect and support from the French people, which gained him great power. Both men had similar qualities attaining leadership but their strategies to reach this were very†¦show more content†¦That wasn’t enough for King Alexander; he wanted to reach the â€Å"ends of the world and the Great Outer Sea†. With this, he set off to invade India in 326 B.C. but was forced to turn around at the expe nse of his troops. Alexander the Great died in Babylon in 323 B.C.; in years following his death many civil wars broke out and tore apart his empire. Many years later, in a galaxy far far away, on the date of August 15, 1769 another war hero and emperor was born, Napoleon Bonaparte. Napoleon reigned over the French from May 18, 1804 to April 11, 1814 and ruled Italy over the years from March 17, 1805 to April 11, 1814. Napoleon I, Emperor of the French, set up Napoleonic Code; it was a major influence in civil law jurisdictions. Napoleon is best recognized for his role in the wars against France, known as the Napoleonic Wars. His success in these multiple battles led Napoleon to be known as one of the best military leaders of all time. His strategies and campaigns are studied at military schools around the world. Napoleon Bonaparte was born into a family of noble Italian ancestry. Napoleon settled in Corsica in the 16th century and later was trained as an artillery officer at a prestigious military school in France, where they most likely talked of Alexander the Great’s military conquests and strategies. In 1799, Napoleon

Personal Statement Griffin Communications Group

Acknowledgement First I would like to thank Griffin Communications Group, CEO Gwen Griffin and all the extended staff for allowing me to be part of their team for the fall semester. For me it was a unique experience to be part of an organization such as Griffin and to gain experience not only as a public relations intern but also awakening my knowledge in the space industry. With their patience and openness they created an enjoyable working environment. We experienced great things together and they have given me immense knowledge that will serve as a great platform to further my professional career. At last I would like to thank Kenneth Mays, account executive and internship supervisor for giving me the opportunity to be part of this interesting internship and work alongside him in various projects. I will forever be grateful to have him as mentor and friend. Overview of Griffin Communications Group Our primary objective is to exceed client expectations in terms of quality, value and results. With a keen awareness of global marketing trends, we have a reputation for producing dynamic, cost-effective programs that deliver powerful results for our clients. Our team has a real passion for 21st century innovation, which is why today we choose to focus in the aerospace, energy and manufacturing industries. We believe the industry sectors are vital to our nation’s security, leadership and prosperity. With our experience in branding and communications, we work with our industryShow MoreRelatedOrganizational Behavior and Communication Essay1273 Words   |  6 PagesOrganizational Behavior and Communication COM 530 Organizational Behavior and Communication in the Walt Disney Company This paper focuses on the organizational behavior and communication within the Walt Disney Company. 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Photograph of a Migrant Mother Essay Example For Students

Photograph of a Migrant Mother Essay â€Å"Dorothea Lange was one of the best of the American photographers who used their art to document, and ultimately to alleviate, the human suffering caused by the Great Depression of the 1930s. As she viewed it, photography was not an end in itself, but a means of exploring the world so as to improve it. † Dorothea Lange captured the hard times of one of these families during the struggle of the Great Depression in her photograph Migrant Mother. The photograph shows a family in poverty, but it also shows the determination of a mother to do her best to care for her children and to keep fighting through the difficult times. The title of the photograph depicts the woman as a migrant worker. The photograph was taken in 1936 during the time when many migrant farm workers suffered through the disaster of the Dust Bowl. The photograph is in black and white but there is a colored version as well. The black and white version shows so much more emotion. There is so much more focus on shadow and light instead of the distraction of all the different colors. The light source seems to be coming from in front of the mother. Her face is the lightest which makes her the first thing we see when looking at this image. The familys clothing helps show their level of income during this time. The mother wears a gray shirt with torn off sleeves. The baby lies wrapped in a blanket that seems to be very dirty. The clothing on the other children appears to be dirty as well. It also appears to be too big for the children. The mother and children do not seem to have showered for a while; the dirt around the babys mouth and the dirt on the children’s hands support this greatly. The setting behind the family also shows their poverty level. They are migrants so they probably didn’t have a house of their own and appear to be living in a tent. â€Å"I saw and approached the hungry and desperate mother, as if drawn by a magnet. I do not remember how I explained my presence or my camera to her, but I do remember she asked me no questions. I made five exposures, working closer and closer from the same direction. I did not ask her name or her history. She told me her age, that she was thirty-two. She said that they had been living on frozen vegetables from the surrounding fields, and birds that the children killed. She had just sold the tires from her car to buy food. There she sat in that lean-to tent with her children huddled around her, and seemed to know that my pictures might help her, and so she helped me. There was a sort of equality about it,† described Lange in a 1960 interview. The mother in Lange’s photograph is responsible for the survival of her children. The composition of the children in the photograph shows the mother’s importance very easily. The mother is at the center of the photograph symbolizing she is the center of her family. Two of the children are resting against their mother while she is supporting the weight of them. The mother rests her infant gently in her lap. She is looking straight ahead as if she is saying she will not give up on her children or herself. This photograph became one of the most famous icons of all time. Later was selected as the picture to symbolize the concern of the government for displaced farmers (Rosenblum. ) Dorothea Lange’s Migrant Mother photograph may seem to be a dreary picture because it shows a poor family that is struggling to survive, but the photograph also shows a mother’s determination to make it through difficult times and to provide for her family the best that she can during such a difficult time. Photographs like this help support the fact that a picture can be worth a thousand words as well as evoke a thousand different emotions all at once. .ua5dd00e928ff4c1fc0ac918caff98946 , .ua5dd00e928ff4c1fc0ac918caff98946 .postImageUrl , .ua5dd00e928ff4c1fc0ac918caff98946 .centered-text-area { min-height: 80px; position: relative; } .ua5dd00e928ff4c1fc0ac918caff98946 , .ua5dd00e928ff4c1fc0ac918caff98946:hover , .ua5dd00e928ff4c1fc0ac918caff98946:visited , .ua5dd00e928ff4c1fc0ac918caff98946:active { border:0!important; } .ua5dd00e928ff4c1fc0ac918caff98946 .clearfix:after { content: ""; display: table; clear: both; } .ua5dd00e928ff4c1fc0ac918caff98946 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua5dd00e928ff4c1fc0ac918caff98946:active , .ua5dd00e928ff4c1fc0ac918caff98946:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua5dd00e928ff4c1fc0ac918caff98946 .centered-text-area { width: 100%; position: relative ; } .ua5dd00e928ff4c1fc0ac918caff98946 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua5dd00e928ff4c1fc0ac918caff98946 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua5dd00e928ff4c1fc0ac918caff98946 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua5dd00e928ff4c1fc0ac918caff98946:hover .ctaButton { background-color: #34495E!important; } .ua5dd00e928ff4c1fc0ac918caff98946 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua5dd00e928ff4c1fc0ac918caff98946 .ua5dd00e928ff4c1fc0ac918caff98946-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua5dd00e928ff4c1fc0ac918caff98946:after { content: ""; display: block; clear: both; } READ: Mother Teresa Essay PaperBibliography: Works Cited Dorothea Langes Migrant Mother Photographs in the Farm Security Administration Collection: An Overview. Prints and Photographs Reading Room. Prints and Photographs Division, n.d. Web. 11 Nov. 2014.  . Exploring Contexts: Migrant Mother. American Women. American Women, n.d. Web. 11 Nov. 2014.  . Dorothea Lange. Encyclopedia of World Biography. 2004. Encyclopedia.com.

Traditional Chinese Family Analysis Essay Example

Traditional Chinese Family Analysis Essay Long before the industrialization and the rise of communism, Chinese civilization has been built peculiarly on the basis of family. The reason is that Chinese people have the unique family value system that would put family above their individual and personal needs; this is what we called familism. The value was implicitly shown in the Chinese word for family is the pictorial representation of several people under a roof, meaning possibly man, wife and children. According to the Chinese proverbs, ?If there are no families, there will be no country?, it seems that Chinese made familism even more central in that society than in most. However, Chinese families? value system is gradually perished and replaced by a new set of family values under the effect of modern individualism. When compare my family to that of grandparents, indeed the two have a lot of differences, mostly manifest in their family structure, thinking, rituals, attitudes, and their name system. My grandparents have thr ee sons and seven daughters. Until now, the grandparents? family consists of three generations with at least thirty members. It is very interesting once the whole family had been traveled together on the plane I was shocked by the huge bunch of people bearing the same surname. Traditional Chinese people see this as a clan which is the root of Chinese civilization, larger the clan formed; meaning that the family is fortunate for the continuation of the surname and powerful. In the olden days in China, the richest people were always come from the most powerful clan, and only the most fortunate ones can continue their surname, for example: Deng Xiao Ping, the former Chinese statesman was come from the clan of ?Deng?, is one of the most fortunate surnames in China. While the Chinese names contain three characters, the seven daughters shared the same second character in their names, and the three sons shared another second character in the n

Hogs and Pigs - Suidae - The Animal Encyclopedia

Hogs and Pigs - Suidae - The Animal Encyclopedia Hogs and pigs (Suidae), also known as suids, are a group of mammals that includes domestic pigs, babirusas, pigs, warthogs, forest hogs, red river pigs, and bushpigs. There are sixteen species of hogs and pigs alive today. Hogs and pigs are stout, medium-sized mammals that have a stocky torso, an elongated  head,  short legs, and small pointed ears. Their eyes are often small and positioned high on the skull. Hogs and pigs have a distinct snout, the tip of which consists of a round cartilaginous disc (called nasal disc) with their nostrils on the end. The nasal disc is attached to muscles that enables pig to move their nose with precision as they sniff their way along the ground foraging for food. Hogs and pigs have an acute sense of smell and a well-developed sense of hearing. Hogs and pigs have four toes on each foot and are therefore classified among the even-toed hoofed mammals. Hogs and pigs walk on their middle two toes and their outside two toes are placed higher on their leg and do not come into contact with the ground when they walk. Hogs and pigs range in size from the pygmy hog (Porcula salvania)- a critically endangered pig that when full grown measures less than 12 inches tall and weighs less than 25 pounds- to the giant forest hog (Hylochoerus meinertzhageni)- a bulky suid that grows to more than 3.5 feet tall at the shoulder and weighs in at an impressive 350 pounds or more.  Adult female hogs and pigs and juveniles form groups known as sounders. Adult males either remain solitary or form small bachelor groups. Pigs are not usually territorial and exhibit aggression between individuals during the mating season. Hogs and pigs once inhabited a native range that extended across Europe, Asia, and Africa. Humans introduced domesticated pigs, derived from the species Sus scrofa, to areas throughout the world including North America, New Zealand, and New Guinea. Fossil hogs and pigs occur in the Oligocene in Europe and Asia and in the Miocene of Africa. Diet The diet of hogs and pigs varies among the different species. Many  hogs and pigs  are omnivores but some are herbivores. In general, the diet of  hogs and pigs  includes: Plant material such as grass, leaves, and rootsInvertebrates such as insects and wormsSmall vertebrates such as frogs and mice Classification Hogs and pigs are classified within the following taxonomic hierarchy: Animals Chordates Vertebrates Tetrapods Amniotes Mammals Even-toed hoofed mammals Hogs and pigs Hogs and pigs are divided into the following taxonomic groups: Babirusa (Babyrousa) - There are four species of babirusa alive today. Members of this group include the  golden babirusa,  Sulawesi babirusa, Togian babirusa, and  Bola Batu  babirusa. Babirusa  are noted for the long upper canine teeth that, in males, curve back over their face.Warthogs (Phacochoerus) - There are two species of warthogs alive today, the desert warthog and the common warthog. Warthogs inhabit the dry grasslands and scrublands of sub-Saharan Africa.Forest hogs (Hylochoerus) - There is one species of forest hog alive today, the giant forest hog,  Hylochoerus meinertzhageni. The giant forest hog is considered to be the largest wild member of the Suidae. The giant forest hog inhabits woodland habitats in central Africa.Bushpigs and red river hogs (Potamochoerus) - Only two living species belong to this group, the bushpig (Potamochoerus larvatus) and the red river hog (Potamochoerus porcus). Both species inhabit sub-Saharan Africa.Domestic and wild pigs (Sus) - There are six species of pigs alive today. Members of this group include domestic pigs and wild boar (Sus scrofa), Visayan warty pigs (Sus cebifrons), and Philippine warty pigs (Sus philippensis). References Hickman C, Roberts L, Keen S.  Animal Diversity. 6th ed. New York: McGraw Hill; 2012. 479 p.Hickman C, Roberts L, Keen S, Larson A, lAnson H, Eisenhour D.  Integrated Principles of Zoology  14th ed. Boston MA: McGraw-Hill; 2006. 910 p.

Defending our Skies against the elderly essays

Defending our Skies against the elderly essays Defending our Skies against the elderly The article that I read is about airport security and the elderly. This article talks about a womans 78 year old father who was picked out of a line of travelers in Westchester airport in New York. He had to take off his jacket, oxygen finger cuff, and stand as an airport screener slowly scanned him with a wand. The 78 year old, who had trouble putting shoes on earlier, says his daughter, had to remove them too. As the wand passed his wrist it beeped, without asking the screener pushed up the mans sleeve to show the watch. Then as he scanned her father again the wand beeped going over his belt. Then once again without asking the screener flipped up the old mans shirt and yanked at his belt. I watched hopelessly as my father clenched his jaw as the last tug to his belt nearly made him loose his balance. The article also talks about a similar incident at The Dallas airport. The subject of The Dallas airports search was another old man. The screener there took away the old mans cane, made him remove his belt and shoes and then left him to sit there while the screener consulted how to scan the cane with a supervisor. This article agrees that we do need to screen airport passengers, but there probably is a better way. The article suggests that you should at least look in the passengers eyes. That people should be treated with respect. Isnt that the way of life were all fighting for? This article has many pros and cons. The pros about airport security are that it dose make flying safer. Screeners shouldnt take anyone for granite. Everyone should be treated equal. By scanning people, we may be able to prevent future attacks on America. The article has cons also. The article talks about picking people out of a line to scan. Thats bad because its not effective enough. If yo ...

How do we train volunteers Essay Example | Topics and Well Written Essays - 250 words

How do we train volunteers - Essay Example Much of the actual learning will occur on the job, as the individual works with more experienced members that will correspondingly show them how to carry out the tasks. Motivation is also a recognized concern, as the individuals are unpaid. In this way it will be the responsibility of administrators to continually remind the volunteers of how they appreciate the job they are doing. Volunteers generally involve themselves in such activities out of a desire to contribute and make a difference. It is then important to continually remind the volunteers that they are appreciated and are making a difference. Another important motivating factor will be to give the volunteers regular breaks and supply them with general amenities. The recognition is that if volunteers are required to work without breaks they will become discontent with the activities and their productivity will decline. Volunteers then will be regularly given things such as water and Gatorade. Additionally they will be given breaks where they can socialize with other volunteers and enjoy their experience together. Ultimately, these training and motivation steps will contribute to an active and productive volunteer

Clinical log Essay Example | Topics and Well Written Essays - 500 words

Clinical log - Essay Example Easily perishable stuff such as milk is refrigerated. Every foodstuff is stored in its category for ease of distribution. The shelves in the facility are chronologically arranged with food types stacked in their respective categories.AFAC serves over 1600 families per week categorized as 3500 adults and 1500 children. Food donated is stored here and later redistributed to the intended recipients. AFAC target vulnerable society members like elderly people that live alone and cannot afford food. Jobless people, college students from poor backgrounds, sick people with no working family members also form part of those who benefit from it. The AFAC Young professional is a group of young people between the ages of 21-40 years who raise awareness and food drives to in aid of the facility. AFAC has a management team and a small full time staff. They heavily rely on members of the community who sign up as volunteers. The whole community with schools, firms and churches pitching in to lend their help supports the project. What doing my clinical analysis I interacted with most members of these interested groups, who, form part of the larger community. The management team is drawn from members of these interest groups with gender been a factor. Foodstuff is mostly donated in bulk mostly in big, heavy packaging’s to be redistributed in smaller portions. These bulky packages are moved around the warehouse by the small team of staff aided volunteers. Lack of proper lifting machinery and technology forces the staff and volunteers to manually do this work. This is a constant health risk to the staff and volunteers with potential injuries always lurking. Muscular aches and back pains are the most common complaints from staff and volunteers. Malnutrition especially amongst children is also a potential program since some vital foods are not on provided on regular basis especially fruits and vegetables, which have important

Economic Policy Essay Example for Free

Economic Policy Essay The essence of economic policy in the areas of urban housing, urban education, and urban transportation in the United States National Government is cored on the achievement of trade targets. Boosting its market efficiency and redistribution of supply and services grounded on public values are its primary interest (Feldstein, 1999). These economic policies make up a part of the body of agenda. These are of regulated policies prepared by the Federal Reserve System headed by the President of the United States of America and the legislative branch of government (Poole 1999). Body At the outset, economic policies are decisions. President Harry Truman was a decision maker of the land in his time (Mankiw, 1998). He mentioned of his need to find one-armed economist (Mankiw 1998). This is a manifestation that the concept of economic information is ambivalent (Mankiw, 1998). Decisions are taken initially based on individual principles of: trade offs in efficiency and equity, cost of something versus opportunity cost, marginal changes to a plan, and response of people to trade offs (Mankiw, 1998). Subsequently, societal interactions principles are considered based on: trade, markets, and governmental market policy (Mankiw, 1998). Finally, national economy is considered upon the principles of: production of goods and services, inflation, and tradeoff between inflation and unemployment (Mankiw, 1998). Three of the economic policies Of the United States of America National Government are in the areas of urban housing, urban education, and urban transportation. These are parts of the regulated competitive industries (Feldstein, 1999). The urban housing policy covers private and social benefits of homeownership (Haurin, 2003). Bush said, homeownership is the core American values of individuality, thrift, responsibility, and self-reliance (Haurin, 2003). It represents a pathway to pride and prosperity for many families, encourages values of responsibility and sacrifice, creates stability for neighborhoods and communities and generates economic growth that helps strengthen the entire nation (Haurin, 2003) Dietz and Haurin (2003) however showed that 25% more of spouses in owner-occupied households work or are employed. They also have to face up to inevitable tax revenues through mortgage deductions (Haurin, 2003). While the data presumes that the rest of the population in owner-occupied households does not work, this would mean, this group is above average income in the strata of society. The next issue then is to know why were governmental supports for homeownership projects in the scale of billions of dollars far exceeded expenditure on education (Haurin, 2003) when most homeowners have beyond workers financial capabilities. Were the determinants of families becoming homeowners covered by public policy (Haurin, 2003)? What economic public policy would justify lumping up of burdens on homeowners who are mere workers? What economic public policy would explain governmental support to boost the status of those who can afford a home? Would this public policy be in consistent with the targets of government as pronounced by the President? Enhancement of market efficiency is focused on: developing performances of industries by eliminating anticompetitive elements; providing consumer protection like making informed choices possible; and ensuring product cost would include externalities (Feldstein 1999). While redistribution of resources and services anchored on the policy of collecting higher taxes from those who earn more to provide for those who earn less (Feldstein 1999). These policies however are often influenced by international institutions like the International Monetary Fund or World Bank as well as political beliefs and the consequent policies of parties. Housing Policy for example is usually analyzed in economic industry, as a form of market. Market leads to efficient allocation through a complex process of matching supply and demand. This depends on competition, good information, the existence of multiple suppliers, and the existence of different multiple purchasers. At the beginnings of the 21st century the demographical changes in the United States shaped housing consumption (Masnick, 1990). This is marked though by the big problem in urban housing policy which became inadequate for the increased number of houses required to support increasing population (Masnick, 1990). The number of homeless people is constantly increasing annually (Masnick, 1990). Homelessness became a very complex problem (Masnick, 1990). This means, if there were not enough places for people to live, then there are really those who does not have any shelter of their own (Masnick, 1990). The housing market bloated beyond previous policy allocations (Masnick, 1990). As a consequence, those who were not originally included generally became the poorest constituents of society (Masnick, 1990). Subsequent to demographical changes is the alternative of the homeless to find shelter in temporary shanties on unoccupied lands (Dunleavy, 1981). This led to problems of land entitlements (Dunleavy, 1981). Squatters over time on squatted settlements built more stable houses (Dunleavy, 1981). Homelessness often led to development of individual characteristics such as alcoholism, psychiatric illness, unemployment, and marital breakdown (Dunleavy, 1981). The situation is further aggravated by the decrease in privately owned housing programs (Dunleavy, 1981). The local governmental systems then were obligated to absorb the market (Dunleavy, 1981). As it turned out, it is cheaper to buy houses than to rent (Dunleavy, 1989). Housing conditions in many cities which were particularly unsatisfactory being old and in poor condition were improved (Dunleavy, 1989). Looking back, series of policies since the late 1960s focused on the problems of deprivation in inner city areas (Dunleavy, 1989). Much of the concern was with the inner cities growth which was an attempt to produce an acceptable racial policy. Despite this, ethnic minorities have had no proportionate share of resources from policies for the inner cities (Dunleavy, 1989). However, local government economic policies today are more focused, and greatly in consistent with constant changes in the societal demographics regardless of ethnicity (Gabriel, 1990). Another consideration however must be made. This is because of: the limited availability of affordable rental units, mortgage finance, reduced housing and income assistance to very low income populations, problems of public housing, low income housing preservation, issues of equal opportunities in housing and housing finance market (Gabriel, 1990). Thus it could be said that housing trends are developed largely because of statistical increase in the number of people as well as their movements for relocation needs (Masnick, 1990). The individual household needs were then used as the foundation for the modification of housing policy. This is in addition to the different economic changes which were built-in, in the shifting demographic landscape (Masnick, 1990). In the area of education, improvements must be made in urban education policy (Hess, 2001). Urban districts are now facing hazardous problems in educating young people because of the lack of support from the local government (Hess, 2001). Many buildings in urban public schools are very old (Hess, 2001). Because of this, despite the big number of public schools in the United States, only one-fourth of the country’s students are attending the classes throughout districts (Hess, 2001). These are the main problems of the district official in the urban public area (Hess, 2001). They are unable to comply with the needs of their student population Hess, 2001). The rates of dropout students are also increasing (Hess, 2001). The urban education policy that would most likely fit implementation will be one that is site-based management throughout the district (Hess, 2001). This will allow officials and teachers at the school level to focus more on the specific needs of the students (Hess, 2001). Educational reform efforts and policy initiatives are now under way that shows commitment in improving the quality of education. It will include the proper raising of the student outcomes in the urban districts (Hess, 2001). A key issue though in urban education policy is the potential impact of market-based reforms (Hess, 2001). It will require more than the application of additional money in improving the quality of urban education (Hess, 2001). Allocations of school funds must be centered on the functions of instruction, administration, operations, and maintenance of almost the same statistical number of clients (Picus, 1996). Urban transportation policies must likewise be modified as societal demographics evolved (Norton, 1955-1970). Many states have still no urban freeways (Norton, 1955-1970). The ever increasing numbers of privately owned cars warrants improvement in policies (Norton, 1955-1970). Evolving Americans have to face up to transport problems in the cities (Norton, 1955-1970). The Federal-Aid Highway Act of 1944 made a beginning at bringing highways to the city (Barranda, 2004). It set aside 25 percent of federal highway funds for urban projects and called for the designation of a National System of Interstate Highways† (Barranda, 2004). Although funding of these projects in the late 1940s and early 1950s was at more than two and a half times the prewar levels, total annual federal highway appropriations remained a half billion dollars or less (Barranda, 2004). The problem was that while government and industry both wanted highways, neither wanted to foot the bill (Barranda, 2004). Industry opposed excise taxes and tolls, while government opposed special bond issues and debt increases (Barranda, 2004). Divisions between pro-highway industries impeded their ability to lobby for an effective highway program (Barranda, 2004). However, eventually, the highway system that the government-industry partnership built was urban (Barranda, 2004). The unique degree of private participation in U. S. ransportation policymaking, and a federal policy treated all transportation problems as matters for highway engineers to solve (Barranda, 2004). In 1954, President Eisenhower suggested that metropolitan area congestion be solved by a grand plan for a properly articulated highway system (Larsen, 1995). In 1956, the House Committee on Public Works urged drastic steps, warning that otherwise traffic jams will soon bring down our growing economy (Larsen, 1995). The demise of the highways-only policy stemmed also from serious flaws in the policy itself (Larsen, 1995). At the end of World War II, the federal government began a significant intervention in urban transportation (Larsen, 1995). It was one which had increased to enormous proportions by 1960 (Larsen, 1995). But the funds were provided exclusively for the construction of urban highways (Larsen, 1995). Thus, urban transportation systems necessarily became imbalanced in favor of automotive transport (Larsen, 1995). Even the automotive transport systems were imbalance too (Larsen, 1995). Inequality was brought about by the ways in which federal dollars were allocated (Larsen, 1995). For example, while new freeways were providing automobiles unprecedented ease of access to cities, substantially, less federal allocations was provided for the downtown streets that had to bear the increased load (Larsen, 1995). No budgets were also allocated to provide the record numbers of cars for parking areas (Norton, 1955-1970). The US new urban transportation policy serves greater idea in resolving congestion problems in the cities (Barranda, 2004). Highway-Only Policy is one of those new integrated ideas (Barranda, 2004). Industry, not government, took the initiative in proposing that highways go downtown (Barranda, 2004). Eisenhowers coalition was composed of industries associated with the highway problem and interested in highway development, in the words of the Clay Committee report (Barranda, 2004). Although the Clay Committee conferred with the American Railway Association in drafting its report, this group was the only one of twenty-two trade organizations consulted which had an interest in rail transport (Barranda, 2004). Fourteen of the groups consulted were expressly concerned with roads (Barranda, 2004). But these industries were not simply developing a highway policy (Barranda, 2004). This is their foundation in creating a new national transportation policy (Barranda, 2004). However, many cities in the United States have recently built light-rail systems to combat congestion problems and at the same time avoid pollution (Barranda, 2004). To some critics oppose this policy is not fit because of the function in some small downtown areas (Barranda, 2004). The application of this light-rail however, after its almost universal domination in the 20th century is one of the greatest twists in transportation history. This application policy is an exclusive idea whose time appears to have come (Barranda, 2004). Local government now hopes that the light-rail will gain moderate transportation that will reduce the traffic problems around the country (Barranda, 2004). Fighting congestion was the main rationale for making American highways enter cities to a degree unmatched elsewhere in the world (Barranda, 2004). The consequences of the improved policies ultimately transformed U. S. urban transportation system (Barranda, 2004). Critics of the policy, in government, and outside of the government circles achieved broad bases of support by confronting this problem (Barranda, 2004). Expertise in urban transportation matters, which had been the exclusive domain of highway industry, emerged in other institutions, both governmental and private (Barranda, 2004). The road builders promises to end congestion, to keep downtowns vital visibly failed to pan out (Barranda, 2004). In brief, the vigor of the government-industry partnership that brought the freeways into the cities did not last, but is envisioned to trigger interest on alternative prospective partners (Barranda, 2004). Conclusion The basic portfolio principles of economics provides conceptual structures underlining maintenance of flexibility of economic policies whether it is in housing, education, or transport, or even in prices where speculators are left with the liberty to discern and give value to market stocks so long as it is within the economic parameters of the United States of American government, its Federal Reserve System, its legislature as well as its executive governmental administrators that works within the framework of Federal Democracy.

Humans vs. Nature: Greenpeace Essay -- Essays Papers

Humans vs. Nature: Greenpeace There are an incredible amount of problems facing the modern world. Sometimes the problems go unnoticed while other times they get addressed and fixed. That is what has been happening with pollution and other environmental concerns since 1971. In that year, the organization called Greenpeace was created. Since then the group has jumpstarted many incredible changes dealing with the world around us. Greenpeace has done a great amount of environmental work with the aim of making the world a cleaner, safer, and better place to live. Greenpeace began in 1971 when the United States announced that they were going to test nuclear weapons on Amchitka Island near Alaska. A small group of individuals were upset by this announcement and they felt that something needed to be done. They knew that the testing of nuclear weapons could have horrible effects on the environment, so the concerned individuals sailed across the North Pacific on a boating vessel to protest the testing. (1) Soon their voices were heard and other people supported their fight against the government. The protestors decided that they needed a slogan, so they decided on Greenpeace. Since 1971 this group of people turned into a huge organization and they have made a difference worldwide. The organization’s mission as stated on their website: Greenpeace is an independent campaigning organization that uses non-violent, creative confrontation to expose global environmental problems, and to force solutions that are essential to a green and peaceful future. (2) The key words in that statement are non-violent and creative. Throughout the years the organi... ...CQ Weekly, 29 Jan. 2000, 191. 16. David Gates, "Give ‘Peace’ a Chance," Newsweek, 25 Oct. 1999, 82. 17. Jon Pareles, "Forget Futuristic Dreams, Think Sweet Love and Peace," New York Times, 11 Nov. 1999, p.1. Bibliography: 1. Gates, David. "Give ‘Peace’ a Chance." Newsweek, 25 Oct. 1999, 82. 2. Giff, Johnson. "Put it in my Backyard." World Press Review, Feb. 1996, 35. 3. Greenpeace. Home page. "Inside Greenpace." Online. Internet. 29 Feb. 2000. http://www.greenpeaceusa.org 4. Pareles, Jon. "Forget Futuristic Dreams, Think Sweet Love and Peace." New York Times, 11 Nov. 1999, p.1. 5. Pope, Charles. "Congress Likely to take a Piecemeal Approach Again to Environmental Legislation." CQ Weekly, 29, Jan. 2000, 191. 6. Scaglietta, Raffaella. "Why Monitor Greenpeace?" World Press Review, July 1998, 20- 21.

Business Plan for a new soft drinks Essay

1.0 Company description 1.1 Brief History and Present State Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi, Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually, we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks, mainly sugarcane juice and lemon soda, to the mass pedestrians of the city. Eclipse Chill has also settled in a corporate office situated at 23/4, Dhanmondi 4/A, Dhaka-1215. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries. The company is now at the initial stage of transition with the plan to produce and sell canned beverages to the confectionary and super stores with the new name Eclipse Chill Beverage Ltd. Our conducted feasibility analysis reveals a huge demand for our current product at home or other convenient places with currently not reflecting due to lack of health and hygiene concerns of roadside food products. Our research and development group has come up with the country’s first canned sugarcane juice drink that is viable to create buzz in the market. We will set up a big manufacturing plant in Gazipur where beverages will be produced and packaged in a healthy environment following a computerized automated process by imported equipments. 1.2 Mission Mission Statement: Eclipse Chill Beverage Ltd. wants to see itself as the top trustworthy host of fruit juice based beverage drinks in the market. Our current growth in the raw fruit juice market already proves us reliable in providing quality tasty drinks to the mass. Now we want to ensure that our product is healthy, hygiene, and quite durable so that we can serve all kinds of people in the market of fruit or soft drinks both home and outside. Initially we will enter the market with the position of niche marketing and in a few years we will be able to capture the juice and soft drinks market and hopefully lead the market in 10 to 15 years. 1.3 Existing Organizational Structure The current Eclipse Chill Drinks has a very simple diamond-shaped organizational structure with operation and sales being its major functional area. Figure 1: Organizational structure of Eclipse Chill Drinks 2014 (Source: self) We also initiated an outsourced Research & Development team for product development purpose, which is overseen by our product development head Mehedi Hasan. 2.0 analysis of juice & soft drinks industry The beverage industry is an established industry that is still growing because of many different new products it brings in the market and also because of the substantial increase in buying power of people. Globalization is another factor that plays its role in the steady growth of the beverage industry. Because of its establishment, the competitors are able to hold a steady return while the overall industry return is always high because of the industry growth. The industry comprises of several genres of products such as juice, soft drinks, energy drinks etc. However, we will be competing in the fruit juice drinks genre with our beverages originating from natural fruits. 2.1 Competitor Analysis Since we will sell juice drinks products, out main competitor brands will be ACME, Pran Frooto, Frutika, Shezan, and Slice. However, these brands mainly sell orange or mango based juice products while our company will be selling unique products based on sugarcane, grape, lemon, water melon etc. based drinks. From that perspective, those brands are more like substitute products in the market for our company and our direct competitor in that sense is the Appy Fizz drinks. However, we will consider the previously mentioned brands as our direct competitors since they are the major players in the market and thus that makes more sense from the market viewpoint. The list of our major competitor companies are give below: i. Pran (Fruit juice and drink) ii. Akij Food and Beverage (Fruit juice) iii. Globe Soft Drinks and Beverage (Fruit juice and drink) iv. Abul Khair Consumer Goods (Fruit juice and drink) v. Partex Beverage (Fruit drink) vi. Hashem Foods (Fruit juice) vii. Transcom Beverage (Fruit juice) viii. Acme Agrovet & Beverages (Fruit juice) ix. Pepsico (Slice) Figure 2: Bangladesh fruit juice and drinks industry market share (Haque, n.d.) 2.2 Industry Attractiveness According to Porter (1980) there are five major competitive forces (Rivalry among firms, Threat of new entrants, Threat of substitutes, Bargaining power of suppliers, Bargaining power of buyers) in the market that determines the potential of an industry and its firms in terms of profitability since they significantly affect pricing. Following Porter’s competitive forces model analysis, we have found the following feedback for the industry. Table 1: Porter’s five competitive forces analysis (self) Our findings suggest that the industry we want to operate into is very lucrative and profitable as it mostly poses a moderate level of threat to overall industry profitability. 3.0 market analysis 3.1 Market Description We have more clear and specific information about the market and we are also aware of the customer demand and choices. The juice and soft drinks market always expect new quality products. Based on our Research and Development, we are determined to serve our customer needs and wants with a totally new taste of juice drinks like â€Å"Canned Sugarcane Drinks†. Our initial market consists of Dhaka city with a population of around 10 million and our target market include .80 million of that population. 3.2 SWOT Analysis We have identified some factors that define our strengths and weaknesses of our business that will affect the market and some opportunities and threats that the market presents to our business. 3.2.1 Strengths We have a talented and experienced management team that will lead us to success. We also have a very good relationship with our suppliers and other stakeholders. Our core input products are manufactured or found locally in the country so we can get them quickly and easily; also the price will be cheaper while the transportation cost will be minimized. We already have a reputation for providing good quality raw juice products. 3.2.2 Weaknesses We are entering the beverage industry as a new name so we will face a lot of competition and also our recognition will take time to get established. We will introduce ourselves with only one product. This less of product classification is not going to reach all of our target market. We also have challenges to maintain the product safety and quality since it is a food  product and any little mistake may lead to lawsuit problems. 3.2.3 Opportunities The beverage market expects new taste and flavor which we are going to bring. The industry is of high growth rate and it is still increasing with the increase in people’s income and need for quality life. Country’s infrastructure of communication, transportation, and media is improving that will make things easy for our business. The positive economic trend also helps our cause. 3.2.4 Threats There are already major rivals competing in the industry strongly. Moreover, there are available substitute products in the market which takes away the control of pricing a little from us. The political unrest in the country also poses threat to our business and the overall industry. As the product is new and innovative, the company has to consider some critical issues, which are as follows- The products sales growth will be slow and our company may face loss in the very first year of their operation. Thus the company has to hold the product’s position for first 12 month, which is admirable. As the product is new in the market, it will take too much time to stay in the heart of the consumer and the beginning consumers will be innovators. Thus attractive and effective marketing will be needed to attract, grow, and retain the customers. The marketing objectives will be to create product awareness and trial. The company must use heavy sales promotion to entice trial that is matter of investing huge amount of money. The products cost per customer will be high, as the product is lunching initially 4.0 marketing plan Our marketing objective is to initially attempt to introduce the product in the market and establish a brand image, and to achieve a sales target of 68, 9850 units per year. Initially it may take 2 to 3 years until we reach such level but that is the target we want to meet. 4.1 Market Segmentation and Target Market We will segment the market using several geographic, demographic, psychographic, and behavioral variables. 4.1.1 Regional Regionally we will segment the market in rural, urban, and suburban parts. We select urban and suburban areas as our target market since rural people are not likely to get a product with a good price that comes from a product they produce in mass. 4.1.2 Age group There are people of different ages in our target market. It includes children, teenagers, young adults, and middle aged and elderly people. We select children, teenagers and young adults as our target market since they are the people that are fond of juice based soft drinks. Middle aged and elderly people are excluded because most of them suffer from diabetics and ours is a sugar based product. 4.1.3 Income level The income of people ranges from low, lower middle, middle, higher middle, and high income. We want to target from middle income level to high income level people because people with lower income than that will feel the product highly priced. 4.1.4 Social class There are lower class, lower middle class, middle class, upper middle class, upper lower class, upper class, upper upper class etc. in the society. We want to target people from middle class to upper class because the can product will suit their class. Upper upper class people generally do not like new local brands. 4.1.5 User status Users can be divided into categories based on their use of a new product. It consists of potential user, first-time user, regular user etc. We want to target the first two groups for now since regular user will not try our product until it becomes a trend. 4.2 Marketing Strategy The greatest objective is to establish our new brand in the industry. The marketing strategy will seek to first create customer awareness regarding the product and establishing connections with targeted markets and work toward building customer loyalty and referrals. The specific marketing strategies include: 4.2.1 Increase awareness and brand image Inform the consumers about our new product â€Å"Canned Sugarcane Drinks†. Through  advertisement, leaflets, events we can increase awareness of the product and establish image of our product. 4.2.2 Cross selling We can use our existing distributors to distribute our new product. We will also be able to cross sell our new product with our existing products. This will help us promoting our new product to the market. 4.2.3 Quality and cost leadership Our strategy is for being the quality and cost leader in the market. We will offer the best quality unique drink in the market which will make us differentiated quality leader in the market. We will also be reducing our cost through the use of local raw materials through existing suppliers, latest technology, and economies of scale. 4.2.4 Mass production and distribution We will also going for mass distribution of our product. We want to distribute our product each and every corner of the country. We hope to make our product available to all the customers within 2011. Consumers will get the drink where ever he or she goes. 4.3 Marketing Mix The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world (Needham, 1996). It includes strategies in product itself, pricing, place or distribution, and promotion. Our planned marketing mix follows: 4.3.1 Product Our product will enable our customers to have a different experience to taste in juice based soft drinks. They will be able to differentiate our product in quality and test which are unique in the soft drink market. They will not be able to feel the same way for the other soft drinks in the market. Our first product is a canned sugarcane based drinks called the â€Å"Eclipse Sugarcane Pop†. It is a quality sugarcane based cold drinks beverage that includes many nutrition factors and comes with a 250ml attractive package. It is the first of its kind in the market. 4.3.2 Price The other juice drinks, soft drinks, and energy drinks products of same size  charge more than 25 taka while we are going to price our product at exactly Tk. 25 per 250ml can. It does carry its brand value along with a competitive price offer. 4.3.3 Place As mentioned earlier, we will be doing mass distribution through building a strong and coordinated distribution network. We will provide sales based incentive programs to motivate our distributors to sell more. Bottled soft drinks are distributed through different channels before reaching the consumer. A small proportion of goods go through distributors, who serve as middlemen, facilitating further distribution and warehousing. Up to 50% of soft drinks are purchased by the consumer in supermarkets and general retailers. Other retail outlets include fast food and drinking venues; convenience stores and gas stations; vending Machine operations; smaller outlets (such as drug stores, community centers); and exports. We can use either rail or road for transporting our products for distribution. But in case of By Road, we will maintain a contract with a specific petrol pump. We will receive the bill of petrol through fax, e-mail or SMS and the bill will be cleared by banks through â€Å"Electronic Data Interchange† (EDI). After receiving and checking the consignment we will store some quantity of juice in the Dhaka office and rest of the product will be sent to the warehouse. The Dhaka office will contact with the warehouse through mobile. Though we are not using any distributor the retailer will collect carrot from our Dhaka office. So, we can say that the Dhaka office will be our â€Å"Point of Selling† (POS). 4.3.4 Promotion As we are new in the industry, our major marketing strategy is to make extensive promotional campaigns in order to get recognized in the market. There are many media through which we can achieve that. We strongly prefer television, billboards, print and online social media to do our promotional activities. We can also visit school, college, universities and other crowded places to offer free samples of our product. 5.0 management team and new company structure The management team of a start up business typically consists of the founder or founders and a handful of key management personnel. It includes the founders, board of directors, board of advisors, managers, key personnel etc. A management team represents some of the most talented and experienced professionals in the industry. 5.1 Executive Officers Masrur Ahmed Roman, CEO and Co-Founder As chief executive officer of Eclipse Chill Beverage Ltd., Masrur Ahmed Roman is responsible for company’s top management decisions, generally reflecting in all business function areas. He co-founded the Eclipse Chill Drinks. He holds a Masters of Business Administration degree from IBA-JU and has an overall 10 years of industry experiences. Subrata Howlader, CFO and Co-Founder He is the chief financial officer of the company who will oversee the accounting and finance department. He will be responsible for the arrangement of funds, financial projections etc. He also co-founded the Eclipse Chill Drinks and also holds a MBA degree from IBA-JU. He worked as a senior finance officer in a reputed company for more than 5 years. Saiful Islam, Executive Director As executive director, he is responsible for the external matters of Company: building partnerships and broader business relationships, government outreach and technology thought leadership, as well as advising the CEO and senior leadership on business and policy issues. He has the experience of being the Assistant Managing Director of a reputed company for 10 years and also holds a masters degree from Dhaka University. Mahamud Hasan, Senior Vice President, Corporate Development and Chief Legal Officer He leads company global teams for legal, public policy, communications, corporate development/mergers and acquisitions, and product quality operations. He also serves as chairman of Company’s investment. Mahamud Hasan has a LLB degree and also got a masters degree from Dhaka University. 5.2 Board of Directors Masrur Ahmed Roman, Chairman of the board, CEO, Co-founder He has successfully led the Eclipse Chill Drinks since its origin and now will lead the board of directors of Eclipse Chill Beverage Ltd. Tushar Chanda, Co-founder He has been the head of sales and marketing department of Eclipse Chill, holds MBA degree from IBA-JU, and co-founded the company. Minhazul Abedin, Food and Beverage Expert He has got a masters degree in agricultural studies from Japan. He will provide the technical expertise and advice regarding the beverage products and its quality. 5.3 Board of Advisors Khondokar Mominul Haque, Co-founder He has been successfully managing the operations department of Eclipse Chill Drinks. He will now also serve as an advisor of the Eclipse Chill Beverage Ltd. Al Masud, Co-founder He has been the head of Human Resources department of Eclipse Chill Drinks, holds a MBA degree from IBA-JU, and co-founded the company. He is also a co-founder of the Eclipse Chill Beverage Ltd. Maruf Ahmed, Managing Director, Shahjalal Bank He will provide financial and capital related advice and help. Irine Sultana, Vice President, Agro Group She will provide product and market related advice. Mehedi Hasan, Co-founder He is overseeing the Research and Development team and will lead the product development besides being an advisor to the firm. 5.4 Other Professionals Other professionals include our attorney, who will provide legal advice and assistance, our accountant, who will record the financial activities and prepare financial reports, a management consultant, who will provide management consultancy, and a banker, who will help deal with bank transactions issues. 5.5 New Company Structure Figure 3: New Organizational Structure of Eclipse Chill Beverage Ltd. (self) 6.0 operations plan â€Å"Formally, an operation is the process through which resource inputs are converted into useful outputs (Viehland, 2005)†. It outlines how the business will be run and how your product or service will be produced and distributed. It is a useful way to illustrate how your business will be run  describing it in terms of â€Å"back stage† (unseen to the customer) and â€Å"front stage† (seen by the customer) activities. 6.1 General Approach to Operations It illustrates the back stage view and the front stage view of the operations. Our operations plan includes a manual for operations. The technical approach to the operations manual is illustrated below: Figure 4: Operations manual for Sugarcane drinks production (Seleghim, n.d., p.22) We already have a good relationship with the suppliers who provide us a large amount of raw sugarcane regularly. Our supplies mainly come from Rajshahi, Faridpur, and Kushtia districts. We have already obtained the required business license from the government and the Dhaka City Corporations. Additionally, we have acquired the permit from Health Ministry and Dhaka City Corporations. Our operating hours will be standard 8.5 hours of work including two breaks of 15 minutes each and a lunch break of 30 minutes. We will be extracting raw sugarcane juice and process it to produce a nutritious drink that will be canned for distribution, all in an automated process. The distribution network will be based on Dhaka. 6.2 Business Location Our manufacturing plant will be located in Gazipur. We have acquired a piece of 5acres of land on lease in Gazipur. It is not far from the highway and therefore the transportation for both raw materials and final products will be easier. It includes an artificial pond where our soft industrial wastes can be dumped. For heavy industrial wastes, we have contacted the Gazipur City Corporation for help and guidance. We have also acquired a permit from Gazipur City Corporation. 6.3 Facilities and Equipment We have contacted the a Chinese equipment manufacturer who is ready to make a deal to provide us with required quality machineries and agreed to keep a back up for major machineries in case of our emergency need. The manufacturing plant will have all the necessary safety and security measures and equipment. Our legal advisor is already working on creating a safety related guidelines and policy. The production process has got updated with a new technological advancement. We will be taking this chance and set up the  facility accordingly. 7.0 product design and development plan 7.1 Product Description Eclipse Chill Beverage Ltd. will sell a 250ml canned nutritious drink based on sugarcane juice that is enriched with Vitamin C. The product is called â€Å"Eclipse Sugarcane Pop† and it is totally a new product coming from the result of our outsourced R & D team effort. The juice is obtained by crushing peeled sugar cane in a mill. It can be a hand cranked machine, or powered. Then this raw juice will be sent to â€Å"sterilization machine† for sterilization, addition of nutritious elements, and packaging, all in an automated process. Table 2: Nutrition facts in Eclipse Sugarcane Pop (self) 7.2 Additional Ingredients Sugar, or other sweeteners such as high-fructose corn syrup (HFCS), fruit and carbonated water (constituting on average 94% of a soft drink) are the main ingredients of our soft drinks and are used in varying quantities. Other minor ingredients added in very low concentrations include flavorings derived from fruit (such as orange used in Fanta); acids (most commonly citric acid); additives to enhance flavor; texture; aroma; appearance; emulsions (most commonly gums and pectin) to enhance appearance; and preservatives and antioxidants (BHA, ascorbic acid, or other naturally occurring additives) to maintain color and flavor. Sugar production in mills requires a significant amount of energy and water and is only economically viable in very large scale sugar mill operations. Citrus fruit is the most processed fruit for soft drink production. 7.3 Packaging There are three types of packaging associated with the industry: primary packaging, which is the soft drink container; secondary packaging, which is the packaging used to group together individual primary packaging; and tertiary packaging, which is used to group together secondary packaging. This is due to the raw materials, energy, water and waste involved in production/recycling and the impacts of disposal such as littering, landfill space and the pollutants produced when incinerated from waste to use as  energy. Primary packaging of Eclipse Sugarcane Pop includes teen can with appropriate cover design and labels. Secondary packaging includes hard paper box cartoons. Tertiary packaging includes hardboard boxes. 7.4 Product Development 7.4.1 Product desirability Bangladesh has a tropical monsoon-type climate, with a hot and rainy summer and a dry winter. It has warm temperatures throughout the year, with relatively little variation from month to month. January is the coolest month with temperatures averaging near 26 ºC and May the warmest with temperatures from 33 to 36  ºC. It is warm and humid. In general, the temperatures ranging from as low as 3 ºC during the night in the winter season to as high as 40 ºC in the summer season (Haque, n.d.). Bangladeshi people tend to be thirstier due to the warm temperature. So they prefer to take soft drinks and juices most of the time. At present people are used to drink sugarcane juice from local vendors. Vendors extract juice from sugarcane and present it to the customer in a glass. These vendors usually sit in open places and are not concerned about hygiene factors. So from the preparation to presentation of sugarcane juice an unhygienic approach is followed by the local vendors. Thirsty people are drinking the juice as no more sugarcane juice providers are in the market currently providing hygienic sugarcane juice. So desirability for hygienic sugarcane juice drinks is very high. 7.4.2 Product demand In Bangladesh, almost 9 months of a year is summer. So there is always existence of the demand for soft drinks, juice, energy drinks etc. Consumers of these are ready to buy 250 ml, 500 ml and 1liter packages. However, initially we are considering only the 250ml package until it creates enough demand for our product in the market. It has been found that 15 glasses (200 ml per glass) of sugarcane juice are being sold per summer hour. The highest sale of the traditional sugarcane juice available right now is 400 glasses in a 10-hour day that is 40 glasses per hour. The lowest sale is 80 glasses in a 10 hour day that is 8 glasses per hour. Normally the lowest sales days are the rainy days (Haque, n.d). 7.5 Manufacturing In this product manufacturing process (usually referred to as the bottling process) water purification takes place to ensure that the flavor and quality of the beverage are not affected by bacteria or unwanted substances. A series of water purification processes take place such as coagulation, flocculation, filtration and sterilization. Reverse osmosis is increasingly used as the main final treatment process. Dissolved sugar, juice and flavor concentrates are pumped into batch tanks where they are carefully mixed making syrup. Some syrup, such as the fruit-based syrups, is sterilized. The whole bottling process uses between 2 and 4 liters of water per liter of soft drink that is produced, and between 0.5 and 1.0 mega joules per liter of soft drink creates energy in human body. Additional information regarding the manufacturing process has been covered in the Operations Plan section. 8.0 financial projections The Eclipse Chill Beverage financial picture is quite promising. Eclipse Chill Beverage is operating a cash business; the initial cost is significantly less than many start-ups these days. The financial investment in its employees will be one of the greatest differentiators between Eclipse Chill Beverage Ltd and its competitors. The Eclipse Chill Beverage Ltd anticipates the initial combination of investments and long-term financing to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are: 1. Sales Revenue: Yearly 689850 Unit @ 25tk per unit = 17246250 TK .Sales revenue will be increase as 2nd year-6%, 3rd year-10%, and 4th year-15% 2. Cost of goods sold: Our COGS are determining 50% of the sales price. In manufacture overhead we include two things direct labor & direct material. Direct labor = 768000 TK (Yearly), Direct material= 7281750 taka Yearly & Factory overhead cost yearly is =472000. So, Total cost of goods sold = (768000+7281750+472000) =8521750 & Ending inventory for the 1st year is =1040250 tk. 3. Advertising expense: Here include TV, Radio, Newspaper, Internet, Leaflets, Visiting card Allover advertising cost is =358000(yearly).But this will be increase at the @5% from the 2nd to 5th year 4. Salaries: our total worker salary is =1152000Tk.It will also increase if profit is increase. 5. Insurance: Total about is 15000000Tk and for this our insurance is 8000000Tk for the 10 years =8000000/10 =800000(yearly) 6. Deprecation: Our depreciation is 20% of the total equipment cost. Our total equipment cost AC cost=40000*6 =240000, Purchase fun= 1200*6= 24000, Computer cost= 30000*6 = 1800000, Purchase cover van=1000000*2 =2000000. Total cost =2444000. 20% of the total cost =2444000*20% =485000/10 =48500(Yearly) 7. Loan Payment: We take 6000000Tk loan from the bank with the interest of 14% for 10 Year: 60000000*14%=84000.So ,Principle+ Interest=600000+8400=684000 (Per year) 8. Utilities bill: Utilities bill includes Gas, Electricity, and Water. In this Gas and Water bill is fixed and Electricity bill is not fixed.

Unit 206 Business Admin

Learner statement unit 206 Outcome 1 Enterprise rent a car (ERAC) operates within the automotive and retail industries. Our mission is to fulfil the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value. We will strive to earn our customers' long-term loyalty by working to deliver more than promised, being honest and fair and â€Å"going the extra mile† to provide exceptional personalized service that creates a pleasing business experience.We must motivate our employees to provide exceptional service to our customers by supporting their development, providing opportunities for personal growth and fairly compensating them for their successes and achievements. We believe it is critical to our success to promote managers from within who will serve as examples of success for others to follow.Although it is our goal to be the best and not necessarily the biggest or the most profitable, our success at satisfying customers and motivating employees will bring growth and long-term profitability. Within the automotive and rental sector, ERAC offers high service levels and reliability and offers certain perks that other companies do not such as â€Å"we will pick you up† Reviewing damage claims and assigning collection strategiesNegotiating with individuals, insurance companies, corporate customers and credit card companies  Ã‚   Maintaining accounts of collections  and incoming payments on claim files Producing professional written communication including tasks such as writing, editing and proofreading correspondence and brief reports   Interpreting loss data in conjunction with debtor feedback in order to establish settlement needs  and parameters Interpreting loss data in conjunction with debtor feedback in order to establish if claim is valid and/or if the claim needs to be closed Determining what claims must be worked in order to ob tain payment Interpreting recovery efforts to determine if a claim must be referred to a third party vendor for additional collection efforts. The role is essential to the organisation as all vehicles are â€Å"self-insured† so all losses come straight from the company for any damages. If I was unsure of any policy or procedure relating to my role, I would initially consult he policy on the intranet. I would then query with my coordinator, supervisor or manager and if needs be, HR department. Outcome 2 ; 3 People working together to achieve common goals needs proper coordination so that the assigned or delegated tasks are done smoothly and effectively.In an organization, there has to be leaders as well as the supervisors and those who implement the plans – the people founding the main work force or employees who needs to realize their own tasks and assignments so that they can perform accordingly. By working together you can achieve positive results because you work to gether to achieve a common goal quickly and effectively. By explaining and agreeing to work goals you emphasise how important the work is and also how important he individual’s role is. This also ensures everyone is working off the same timescale and the same standard. Team members can support each other by helping with workloads, emails and administrative duties. You can support other teams by encouraging them and appreciating their efforts. They can also share tasks, e. g. incoming phone calls.The purpose of agreeing quality measures within a team ensures everyone is working on the same time scale and to the same quality level, this means that work is consistent and creates a happier work environment as well as more professional image. All information should be communicated between the other people in the team as again this ensures everyone has the same knowledge base and feel happier with the tasks they have been set and why. The communication can take place verbally, face to face or in team meetings, via email or via memo’s. Outcome 4 By recognising the strengths in others you can pool abilities within the team so as to finish work to a high standard quickly and effectively. If one person excels at a certain task, they will complete it correctly and quickly and freeing up other team members to work on different objectives for the team.Diversity within a team offers different levels of expertise and viewpoints. Having diversity allows tasks and problems to be approached from many different angles. A project carried out by a divers team will raise clarity and levels of arguments to ensure that all ideas are thoroughly considered. By respecting your individual team mates you create a better working environment which is conductive to happier employees who work more efficiently. Outcome 5 The types of problems and disagreements that may occur within a team include * Dishonesty * Difference of opinion * Disagreement over workloads * Incompetence * Disagreements over personal issues such as annual leave, workloads, lunches etc. Disagreements over the way to work effectively The best way to resolve problems or disagreements is to compromise and be as flexible as possible. Problems can be resolved by the management assigning roles for different members or sitting down with employees and talking the issues out. If this fails then grievance procedures should be followed. Outcome 6 Constructive feedback helps organisations improve and help employees work more efficiently. By giving constructive feedback you can help ensure that you are making work processes more effective and positive. When receiving feedback you can recognise any mistakes that you may not have spotted.Feedback enables you to reflect on your work as an individual and as a team as if delivered constructively will improve morale and productivity. Getting feedback is a suitable way to receive information that will help make a workplace more efficient. It helps individ uals realise how members of your team and possibly other departments like or don’t like about how you work, this will allow you to either continue in the same fashion, confident that you are doing a satisfactory job or make adjustments to hopefully improve your performance. Likewise feedback to a team will show where they could improve and by discussing the issues this will enable the team as a whole to implement new ideas and working methods to improve effectiveness and productivity.

Free Middle School Science Fair Projects

Free Middle School Science Fair Projects Its hard enough to come up with a middle school science fair project, but its even more challenging to find one that wont cost you any money. Heres a selection of ideas for middle school science fair projects that use materials you likely already have on hand or else allows you to collect data from free sources. For a middle school project, try to propose a hypothesis and design an experiment to test it. Choose a project you can do fairly quickly so that you will have time to work on the report or poster. Do you have a pet? Devise an experiment to determine whether it can see in color or is right/left pawed, etc. If you have multiple pets, see if their handedness is related to gender (male or female).  Do any household chemicals repel (or attract) insects?What ratio of vinegar to baking soda produces the best chemical volcano eruption?What type of plastic wrap prevents evaporation the best? Is plastic wrap more effective than aluminum foil?What plastic wrap prevents oxidation the best?What percentage of an orange is water?Are night insects attracted to lamps because of heat or light?Do white candles burn at a different rate than colored candles?Does the presence of detergent in water affect plant growth?Can a saturated solution of sodium chloride still dissolve Epsom salts? Can it still dissolve sugar?Does magnetism affect the growth of plants?How does the shape of an ice cube affect how quickly it melts? What effect does size have?Do different brands of popcorn leave different amou nts of unpopped kernels? Can you determine how long it takes people to fall asleep? What factors affect how quickly they fall asleep?How do differences in surfaces affect the adhesion of tape?If you shake up different kinds or brands of soft drinks (e.g., carbonated), will they all spew the same amount?Are all potato chips equally greasy? How about chips made from other vegetables (e.g., beets, sweet potatoes)?Do the same types of mold grow on all types of bread? Does the same mold grow on bread as on tortillas?Does light effect the rate at which foods spoil?Can you use a household water filter to remove flavor or color from other liquids?Does the power of a microwave affect how well it makes popcorn?Compare labels on foods. Is the nutritional content of different brands of a vegetable the same?How permanent are permanent markers? What solvents (e.g., water, alcohol, vinegar, detergent solution) will remove the ink? Do different brands/types of markers produce the same results?Is laundry detergent as effecti ve if you use less than the recommended amount? More? Do all hairsprays hold equally well? Equally long? Does type of hair affect the results?What effect do additives have on the crystals? You could add food coloring, flavorings, etc.What steps can you take to maximize crystal size? You can affect vibration, humidity, temperature, rate of evaporation, purity of your growth medium, and time allowed for crystal growth.How do different factors affect seed germination?Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant?How does cold storage affect the germination of seeds?What conditions affect the ripening of fruit?How are different soils affected by erosion? You can make your own wind or water and evaluate the effects on soil. If you have access to a very cold freezer, you can look at the effects of freeze and thaw cycles.How does the pH of soil relate to the pH of the water around the soil?How effective are natural pest det errents?

after the fall essays

after the fall essays Arthur Miller has written many great plays in his life, such as A View from the Bridge ,Death of a Salesman ,The Misfits, The Crucible, and After the Fall. Out of all his plays it is said that After the Fall is the darkest plays he has written. I believe that this is a true statement, and that the reasons this is his darkest play is because it deals with his inner feelings on thing that he had to deal with in his life. The certain aspects that he touched in this play are his marriage with Marilyn Monroe , who was a great actress in her time. Marilyn is portrayed though the character Maggie who is a very innocent girl who, like Marilyn, was looked at mainly as a sex symbol. After the Fall also deals with Millers brush with authorities over communism in the 50s. To describe this concept Miller describes himself as a lawyer who is defending an old friend who is being threaded as being a communist or portraying communistic ideas in Though out the play the main character, Quentin deals with his relationships with women. Two of the women who play very important roles are his wife Louise, and his mother ,Rose. Lousie tries to break out of the traditional idea that the wife is there to just cook, clean, take care of both the children and the husband, and be what is portrayed to me as a robot, where she does not have any thoughts of her own. Rose is what every Jewish mother is described as. She is seen as a strong woman, has a lot of say in what is going on, seems to have an icy touch when dealing with certain people, but is always trying to look on the good side of things. His mother is the ideal woman who Quentin holds every other woman in his life up to. The back round of most of the play is set in the early 1950 during the McCarthy trials. By 1950 the senate was in an era of anti-Communist hysteria. Senator Joseph ...

Catholic Church and the Death Penalty Term Paper

Catholic Church and the Death Penalty - Term Paper Example he issue of death penalty or the so-called â€Å"capital punishment† (from the Latin word ‘capitalis’ to describe â€Å"that which related to life, by which life is endangered†) [1] and how it has changed over time. Capital punishment has already been practiced since the ancient times. In Genesis 9.5-6, we find: â€Å"If anyone takes human life, he will be punished. Human beings were made like God, so whoever murders one of them will be killed by someone else.† [2] This was the very first formal declaration of the penalty of death ever recorded in the Judeo-Christian history. When the Israelites journeyed from Egypt to the Sinaitic Peninsula, the Lord gave them a code of legislation (mostly found in Exodus 21) (Ibid.) which prescribed death as the penalty for some acts: murder (Ex. 21.12); willful assault upon the parents of an offender (Ex. 21.15); kidnapping (Ex. 21.16); cursing someone’s parents (Ex. 21.17), etc. The Bible has mentioned several accounts where death has been a crucial part of legislation in the ancient times. But it has some exceptions in as much as it is strictly imposed: â€Å"But if it was an accident and he did not mean to kill him, he can escape to a place which I will choose for you and there he will be safe.† (Ex. 21.13) Thinking that death penalty is intrinsically evil, most people probably do not realize that it is legal and therefore say that it is â€Å"not approved† by the Church. On the contrary, the Church has a long history of approving it. In his City of God (Book 1, Ch. 21), St. Augustine of Hippo deems the imposition of death penalty as â€Å"not contrary† to the commandment â€Å"Thou shall not kill† and signifies approval of death penalty based on certain exceptions [3]. By this statement, St. Augustine mentions about God’s â€Å"explicit commission to an individual for a limited time,† (Ibid.) thereby exempting the individual from the killing â€Å"since the agent of authority is but a sword in the hand and is not

To what ExtenT do 'Reverse Burdens' Whittle down the Rule in Essay

To what ExtenT do 'Reverse Burdens' Whittle down the Rule in Woolmington v DPP - Essay Example This paper demonstrates how reverse burdens have whittled down the presumption of innocence and how reverse burdens are justified in appropriate cases. I. The Presumption of Innocence All persons accused of a criminal offence are presumed innocent. The presumption of innocence is codified by Article 6(2) of the ECHR. Article 6(2) which is prefaced by a right to fair trial within a reasonable time,4 provides for the presumption of innocence until guild is proven â€Å"according to law†.5By virtue of the Human Rights Act 1998, the ECHR is a part of the British law and all national statutes must be read and interpreted in such a way as to be compatible with the ECHR.6 The presumption of innocence means that the prosecution must prove the essential elements of the alleged offence. As Blackstone’s Criminal Practice notes: The phrase ‘the presumption of innocence’ is often used as a convenient abbreviation of the common-law rule that, generally speaking, the pros ecution bears the burden of proving all the elements in the offence necessary to establish guilt.7 Specifically, the prosecution must prove that the defendant committed the act constituting the offense (actus reus) and had the â€Å"requisite state of mind† (mens rea).8 The common law rule was stated by Lord Sankey in Woolmington v DPP. In the case, the defendant was convicted of murdering his wife as a result of shooting. The defendant argued that the gun was discharged accidentally. The trial judge ruled that the defendant bore the burden of proving that he lacked the necessary mens rea. Upon appeal, the House of Lords, allowing the appeal ruled that in criminal trials, the common law rule was that the burden of proof showing guilt beyond a reasonable doubt resided with the prosecution.9 Therefore the presumption of innocence is not lost until such time as the prosecution discharges the burden of proof beyond a reasonable. This is a primary requisite for a fair trial pursua nt to Article 6 of the ECHR.10 It was held in McIntosh v Lord Advocate11 that a difficult paradox is created by the presumption of innocence and the public’s interest in ensuring that the guilty are convicte

ETHICS SELF-ASSESSMENT PAPER AND EVALUATION Essay - 1

ETHICS SELF-ASSESSMENT PAPER AND EVALUATION - Essay Example Q4. Making ethical decision is tricky because knowing the rights step to follow to handle the matter is a challenge. I had a problem because I did not know the best way and process to follow in order to deal with the problem. Q.23. answering this question for me is tricky because, the sexual relationship is between former client and the counselor knows some private things about the client. On the same note, it is now a former client so difficult to know how to handle. The first issue is dealing with client who has different belief system as me. For example if I have a client who is atheist and does not belief in any religion that can be problem to me. But, in order to be professional, I will stick to the ethics and responsibility of the work and that will help me to remove any emotions and beliefs that I have when dealing with the client. Another issue is that I am emotional and can feel sorry for client and share in their emotions. For example, I may be overwhelmed and feel like crying with the client. I will try to avoid this by observing the codes. On the same note, I will look for help from other colleagues to help me in tough times and tough decisions. The third issue is when dealing with clients who do not have money to pay for the services. I know professional have to be paid to survive but sometimes the client does not have enough money so it is difficult to deal with such problem. However, I will try to loom for advice form supervisor and other colleagues so that I can deal with the problem in the best

To identify these chemicals Essay Example for Free

To identify these chemicals Essay Problem: you are provided with 3 unknown chemicals which are labelled A, B, C, D and E. Carry out appropriate test to identify the chemicals. Method: to identify these chemicals I will carry out two types of test: Flame test and chemical test. Flame test:   To carry out the flame test I will dip the metal wire in the roaring Bunsen flame.   Then I dipped the wire in hydrochloric acid   Next I placed it into the sample and then I placed it into the roaring Bunsen Flame. After I recorded the colour of the flame Safety:   I wore goggles to protect my eyes from acid (hydrochloric acid is corrosive)   When I was not using the Bunsen burner, I put it on safety flame   I also used small amounts of acid and have a safety mat Test for cat ion: Chemical Flame colour Cat ion A Yellow Na+ B Lilac K+ C Green Cu2+ Test for an ion: Substance Test observation Sodium chloride Add Dilute hydrochloric acid It fizzes and carbon dioxide gas is produced. Copper carbonate Add Acidified silver nitrate White precipitate Potassium sulphate I added Acidified barium chloride solution White precipitate Evaluation: Flame test and chemical test tell us which chemicals are present. This is called a qualitative analysis. In industry, it is also very important to know how much of the chemical is present. The difference between my tests and the tests carried out in the industry is that they find the amount as well as the type of chemical.

Mercantilism Essay -- essays research papers

Mercantilism is an economic theory where a nation's strength comes from building up gold supplies and expanding its trade. Britain formed the American colonies so that they could increase their gold stores. They wanted raw supplies to make into products to sell and make money. They wanted America to pay taxes so that Britain could make money. America used the theory in that they thought they ought to, in order to be strong expand their trade beyond Britain. Countries like Belgium, and France wanted to also increase their trade, and expand it to trading with America. They also wanted to increase their gold stores by trading with America. Britain however did not want America to trade with France and Belgium and the Netherlands because they wanted to increase their gold stores, so they needed a monopoly over American trade. So there was tension between Britain and its American colonies. One of the first efforts made by Britain to control the American colonies was the Acts of Trade and N avigation. What these acts did was limited American trade to basically just Britain. These Acts were in place between 1650-1660 and they were there to ensure that the mercantile system that existed stayed. It was mainly to prevent the Frenchmen and Dutch from receiving American goods. The acts limited American shipping to be via Britain. The British had to receive all American goods and them their merchants would sell the goods to other countries, but America could not. Any goods that were to be imported to the colonies had to be passed through British middlemen, where a tax was added so that Britain would profit. America was also forbidden to produce goods or grow crops for profit. If they were to do that then they would be competing with British industries. The colonies were supposed to also buy more than they sold, so that their currency was drained, but all to Britain. Before 1663, when the Acts of Trade and Navigation were not enforced the colonists benefited from Britain. The colonists of the north smuggled goods and manufactured items for profit. They avoided the British laws. The southern colonists had a guaranteed market from the British because they had a monopoly. The colonies also benefited because they had the British army troops to guard them, and they have low taxes, and the British navy shielded them. The colonists were generally more prosperous than the English... ...000 troops. The colonists by this time were no the happiest of campers and when the Quebec Act was passed the colonists had had almost enough. What this act did was to close off the Western lands, the British gave religious freedom to the Catholics, and the Massachusetts Protestants were anti-Catholic. The act also allowed the French to retain systems where there were no representative assemblies, and where there were no jury trials, as a result of this fear was installed into the colonists. Through all of this we knew that in mercantilism our strength was being depleted by Britain, so there was an action, leading to a reaction, later leading to synthesis, or another action. This continued on and on, getting more and more violent until the American Revolution broke out. America was becoming increasingly patriotic, a nationalist "country". This American Revolution that was to result was one of "national self-determination" being that we can. We think we can, an d in ourselves as a nation we can stand alone, free of Britain. We determined this by a series of occurrences that all resulted, through our mercantilist ideas and thoughts, eventually in us being America.

Monopoly, Perfect Competition, Imperfect Competition

NATIONAL QUALIFICATIONS CURRICULUM SUPPORT Economics Microeconomics The Theories of the Firm [ADVANCED HIGHER] Acknowledgements This document is produced by Learning and Teaching Scotland as part of the National Qualifications support programme for Economics. First published 2002 Electronic version 2002  © Learning and Teaching Scotland 2002 This publication may be reproduced in whole or in part for educational purposes by educational establishments in Scotland provided that no profit accrues at any stage. ISBN 1 85955 929 8 contents Introduction1Section 1:The theory of perfect competition3 Section 2:The theory of monopoly9 Section 3:The theory of monopolistic competition and oligopoly13 Section 4:Resource allocation/externalities19 Section 5:Suggested solutions23 INTRODUCTION There are basically two types of market situation: (a)Perfect competition – in this market, firms have no influence; they are price takers. (b)Imperfect competition – this market includes monop oly, oligopoly and monopolistic competition; firms are price makers and can influence the market place. Every firm must obey three rules in order to survive: To maximise profits, firms will produce at that output where MC=MR and at the same time MC must be rising. †¢A firm will continue to produce in the short run as long as it can cover its variable costs. †¢In the long run a firm must cover its total costs. SECTION 1 In order to build a model against which we can compare other market situations, certain characteristics have to be assumed: †¢There are a large number of buyers and sellers in the market. †¢Buyers and sellers have perfect knowledge of goods and prices in the market. †¢All firms produce a homogeneous product. Products are identical. †¢There is freedom of exit and entry to the industry. There is perfect mobility of the factors of production. In the real world it is almost impossible for all of these conditions to exist at the same time. For eign exchange and agriculture are markets that have some of the above characteristics: currency is a homogeneous product and in agriculture there are a large number of farmers supplying the market without influencing the price. Can you identify other types of markets that are almost perfectly competitive? The demand curve No one firm can alter output enough to influence price. Therefore each firm faces a perfectly elastic demand curve.Each firm sells at a given market price and this price coincides with the firm’s AR and MR. The firm can sell as much as it wants at this price, however if it charged above this price, demand would fall to zero. [pic] The supply curve The short run supply curve of the firm in perfect competition will be that part of its marginal cost curve that lies above its average variable cost curve. MC is the lowest price at which a firm would sell an extra unit, and when we remember the second rule above that the firm must obey to maximise profit, we have correctly identified the firm’s short run supply curve. pic] The equilibrium of the firm The firm is in equilibrium when MR=MC. This is where profits are maximised or losses minimised. For the perfectly competitive firm the only decision to be made is how much to produce to maximise profits. Firms cannot influence price because their output is a very small part of market output. Equilibrium of the Firm – Perfect Competition [pic] Short run In the short run, firms earning supernormal profits will attract other firms into the market looking for higher than normal rewards. Remember that normal profit is just enough to keep the entrepreneur in business.Perfect Competition – Short Run [pic] Long run In the long run, as new firms enter the industry, established firms will expand their output to get more of the supernormal profits. Eventually, all firms earn normal profits as the supernormal profits are competed away. Long run equilibrium of the firm We saw how superno rmal profits attracted new firms into the industry. After a time, the existence of subnormal profits would cause firms to leave the industry. Supply would fall and prices rise. Hence long run equilibrium is one of normal profits only. Perfect Competition – Long Run pic] Advantages of perfect competition †¢Because firms produce where MC=MR=Price, allocative efficiency is achieved. †¢Productive efficiency is also achieved because the firm produces at the lowest point of the AC curve. †¢Prices are lower because of increased competition. †¢Because of perfect knowledge firms must keep up to date and innovate or they will be forced to leave the industry. †¢In the long run all firms will earn normal profits. †¢Cartels and other restrictive agreements cannot emerge to exploit consumers. †¢Perfect competition can be used as a model in economic analysis.Disadvantages of perfect competition †¢Firms have little time to benefit from inventions becau se they quickly enter the public domain. †¢Since firms make only normal profits they might not have the funds to undertake expensive research that often yields the most outstanding discoveries. †¢Firms might not benefit from economies of large-scale production. †¢In order to prevent abuse of the consumer, some industries are best run by the state as natural monopolies and so perfect competition would be inappropriate. †¢Perfect competition is a goal that cannot be reached in the real world.Student exercises/activities 1. To what extent does agriculture approximate to being a perfect market? (10 marks) 2. Study the diagram below and answer the following questions: [pic] (a)Why does the short run supply curve of the firm begin at S1? (2 marks) (b)At S2 the firm breaks even. Explain what this means. (2 marks) (c)At S2 the firm also earns normal profits. Explain why they are sometimes called the entrepreneur’s transfer earnings or the opportunity cost of capit al. (2 marks) (d)Is normal profit the same for each entrepreneur?Justify your answer. (2 marks) (e)Economic profits and losses are signals to owners of factors of production. Explain why this statement holds true only in the short run in a perfectly competitive market. (4 marks) (f)If the long run supply curve of a perfectly competitive firm is a horizontal line, what assumption can we make about the firm’s costs? 3. Read through the notes on perfect competition and write down each new economic term you have encountered (perhaps terms such as normal profits, economic profits, transfer earnings).Then make precise definitions of these terms from an economics dictionary or textbook. Section 2 A monopoly market structure is assumed to have the following characteristics: †¢In theory the monopolist is the only firm in the industry. However, under UK law any firm controlling more than a 25% share of the market is liable for investigation as a monopoly. †¢The monopolist is a price maker. †¢The monopolist is shielded from competition because barriers to entry prevent new firms from entering the market. Barriers to entry To exist, monopolies must have high barriers to entry. The main barriers are: government restrictions like a licence, permit or certificate to enter an industry †¢patents that make it illegal for others to use an inventor’s ideas for a number of years †¢ownership of factors of production that do not have close substitutes †¢difficulty in raising the necessary capital †¢economies of scale particularly in the case of a natural monopoly. Monopoly equilibrium The monopolist can stop new firms entering the industry through technical or statutory barriers. If the monopolist is making supernormal profits in the short run, they are likely to continue into the long run.Note that the monopolist will not always make supernormal profits, as they will depend on the relationship between consumer demand and production c osts. Monopolistic Competition – Short Run [pic] Pay particular attention to the following points illustrated above: †¢There is no supply curve in monopoly. Supply and demand are dependent on one another. †¢There is no distinction between short run and long run because of the barriers to entry. †¢Profit maximising output is OQ where MC=MR. †¢The price charged in the market is OP and is determined by the demand curve. †¢Supernormal profits are shown by the rectangle PXYZ enclosed by AR and AC.Price is OP and cost is OZ. †¢MR falls at twice the rate of AR and becomes zero when total revenue is maximised. Advantages †¢An industry with a flat-bottomed average cost curve benefits from economies of scale. This type of industry requires a large amount of capital equipment. Examples include the car and chemical industries. Hence the public benefits if the LRAC remains constant as output expands because more cars or chemicals are produced at cheap pr ices. †¢If a monopolist invests in research and development the public can benefit from product development. Disadvantages Monopoly can lead to greater inequality in the distribution of income because the monopolist charges a price higher than MC. †¢Again because the monopolist charges above MC it is allocatively inefficient. Underproduction of the product occurs and not enough of the nation’s resources are allocated to its production. Price discrimination The monopolist can discriminate in two different ways: †¢It can discriminate between units sold to the same buyer as in the case of gas or electricity. †¢It can discriminate between different buyers, for example when it charges children and OAPs rates different to that for adults.The monopolist charges consumers different prices in separate markets and, because the costs of production are the same in each market, it is able to increase its profits. [pic] Profit is maximised where MR=MC. In Market A, the demand is less elastic compared to Market B that has a more elastic demand. When the monopolist splits the market and charges a different price in each, it will earn more profits than if it charged one uniform price to all. The monopolist can discriminate in a number of ways: †¢It can charge a different price at different times of the day (like a gas company) or at different times of the week (like a rail company). It can charge different rates to different income groups. Students, the unemployed and OAPs can often get into a football match or a race meeting at a reduced rate. †¢It can charge different prices in different parts of the country. The same house built by a national builder will cost more in the south-east of England than it will in the north-east of England. What enables a monopolist to discriminate effectively? †¢Different buyers in the market must have different elasticities of demand. †¢The market must be able to be sub-divided into separate divis ions according to time, place or income. The monopolist must be able to keep markets separate without great difficulty. Points to note about monopoly: †¢A monopolist will only produce where the demand curve is elastic. MR has to be positive for MC and MR to be equal. †¢The only distinction between short run and long run is in the changes in cost structure of the industry. Barriers to entry prevent us from making the kind of distinctions we can make between short and long run equilibrium in perfect competition. †¢There is no supply curve in monopoly because there is no linear relationship between demand and supply.Student exercises/activities 1. Explain why, for the monopolist, price is always greater than MR. (2 marks) 2. What does the price elasticity of demand facing the monopolist depend upon? (3 marks) 3. Are monopolies always profitable? Justify your answer. (3 marks) 4. State the three conditions that must exist for a monopolist to be able to price discriminate. (3 marks) 5. Draw two diagrams, side by side, to show long run equilibrium under perfect competition and under monopoly equilibrium. Study the diagrams and answer the questions that follow: (a)Prove that the monopolist wastes resources. 2 marks) (b)State why the perfectly competitive firm is allocatively efficient. (2 marks) (c)Explain why the perfectly competitive firm is productively efficient. (d)Describe how profit is shown in the monopolist’s diagram and explain what kind of profit it is. (4 marks) (e)The perfectly competitive firm appears to be making no profit. Is this true? Explain your answer. (3 marks) (f)At what output do both maximise their profits? (1 mark) (g)Identify the supply curve for the perfectly competitive firm and explain why there is no supply curve for the monopolist. 4 marks) (h)Explain how government decides whether or not a monopoly should be allowed to continue. (2 marks) (i)Suggest an action government can take to regulate a monopoly and explain how it might be expected to work. (3 marks) 6. Make definitions of the new terms you have encountered. SECTION 3 Perfect competition and monopoly are two extreme theories of the firm. Remember that earlier we classified all theories other than perfect competition as imperfect. Hence monopoly, oligopoly and monopolistic competition can be described as imperfect competition.Some textbooks describe all theories that exist between the two extremes as imperfect. This classification is also accepted by examiners. What distinguishes oligopoly from monopolistic competition is the number of firms in the industry. An oligopoly has few sellers, whereas in monopolistic competition there are a large number of sellers. Monopolistic competition The theory of monopolistic competition assumes the following characteristics: †¢There is free entry and exit in the industry. †¢The industry is made up of a large number of buyers and sellers. †¢Firms produce differentiated goods. Each firm faces a downward-sloping demand curve because products are not homogeneous. †¢Firms maximise profits in the short run. †¢There is perfect knowledge in the market. Because firms produce slightly different products under different brand names, each firm has a certain amount of market power. Hence a price rise will not result in it losing all its customers. However, because there are a large number of firms producing acceptable substitutes, market power is weak. The more differentiated the product, the greater the market power and so the less elastic the demand curve will be.Equilibrium for a monopolistically competitive firm Short RunLong Run Monopolistic Competition – Short RunMonopolistic Competition – Long Run [pic] In the short run monopolistic competitors earn supernormal profits and will attract new firms into the industry. As in perfect competition these profits will be competed away until in the long run all firms are earning normal profits. The rectang le PXYZ will gradually disappear as each firm’s share of demand falls and its demand curve moves to the left. In the long run the demand curve is a tangent to AC but, unlike perfect competition, it is at a point where AC is falling.How much supernormal profit a firm earns in the short run will depend on its ability to differentiate products by using brand names and advertising. Look how important to consumers designer labels and certain brand names are today! Note that in both diagrams price is greater than MC and so the firm is allocatively inefficient. Again the firm in each diagram does not produce at the lowest point on the AC curve making it productively inefficient. The firm has excess capacity. In the long run two rules hold: †¢AC=AR because freedom of entry ensures that a firm cannot earn supernormal profit; †¢MC=MR because the firm wants to maximise profit.Oligopoly Oligopoly is often described as competition among the few. A few interdependent suppliers co ntrol most industries in our country and so these industries are imperfectly competitive and oligopolistic. What causes an industry that started as competitive to develop in this way? The main reason is to take advantage of economies of scale and in industries like the car industry this has been made possible through technical progress. Barriers to entry and mergers have also played their part in the formation of oligopolies. Oligopoly is difficult to analyse because one firm’s behaviour can cause retaliation from another.Firms continually have to devise strategies to keep them ahead of their competitors. Oligopoly has the following assumed characteristics: †¢A small number of suppliers control most of the market. †¢Barriers to entry are likely to exist, although in some industries they can be low. †¢Firms are interdependent, unlike in perfect competition where firms ignore changes in the behaviour of their competitors. †¢Prices are controlled by the suppl ier not the consumer. †¢A kinked demand curve for the firm is likely to exist, although the demand curve for the industry is normal. The majority of oligopolistic markets tend to have: collusion in some form, although restrictive trade practices have been illegal since 1956; †¢non-price competition in the form of branding, advertising, free offers and after sales services; †¢price rigidity – prices often remain fairly constant despite changes in costs of production, unlike in perfect competition where prices continually fluctuate to monitor such changes; †¢average cost curves tend to be flat-bottomed allowing the firm to take advantage of economies of scale. Oligopoly: the kinked demand curve [pic] The kinked demand curve helps to explain price rigidity that tends to occur under oligopoly.The rival firms tend to agree a market price at X. Demand is elastic above this point and so any rise in price will cause a fall in revenue as consumers buy rival product s. Below X demand is inelastic and a fall in price will cause a fall in revenue and a price war would break out. Hence firms will use non-price competition to maintain or increase their market share. Examples of this include free gifts or coupons when petrol is purchased. This model of oligopoly has its critics. It implies knowledge of MC and MR that firms just do not have. The model does not explain how price was determined or what happens when price is eventually changed.Other firms could react in a number of ways to a change in the price of a competitor’s product not just in the one way that this model assumes. However, it does help to explain why price rigidity occurs and why firms use non-price strategies to maintain market share. Collusion The kinked demand curve model assumes that competitors would react in a particular way. But they could, of course, react in other ways. This uncertainty is a characteristic of oligopoly and it arises because firms in the industry are interdependent. Interdependence means that the oligopolists are always unsure how competitors will react to any action they take.One firm’s actions have consequences for all. Consequently entrepreneurs try to reduce risks by colluding. Collusion takes place in a cartel – for example, OPEC can fix the price or quantity of oil to be offered for sale. Remember such actions are illegal in the UK. The purpose of the cartel is to earn supernormal profits. Price leadership Often in an oligopolistic market one firm will make the first move to change price, usually because costs have risen and profits are falling. Competitors may be in the same position and so are willing to accept the change.This price leader is often the largest firm in the industry and so smaller firms do not challenge its actions. This almost simultaneous change in price is called parallel pricing and of course it makes the kinked demand curve irrelevant. Student exercises/activities 1. Construct a table to compare the four market structures we have studied using the following headings: Market structure, Number of sellers, Restricted entry and exit, Long run supernormal profits and product differentiation. Place these headings horizontally and the four market structures vertically. 2.Suggest reasons why some firms tend towards oligopoly while others tend towards monopolistic competition. (4 marks) 3. Explain why some firms use different methods of non-price competition to increase their market share. (3 marks) 4. Profit maximisation always occurs where marginal revenue is equal to marginal cost. Why is this so? (2 marks) 5. Behaviour in three of the markets we have studied is predictable. Explain why this is so. (4 marks) 6. Using diagrams contrast price and output determination in perfect competition and monopolistic competition in both the short run and the long run. 7.Is price leadership a form of collusion? Discuss. (4 marks) 8. Make definitions of new economic terms. SECTION 4 We have seen how resources are allocated by prices determined by the forces of demand and supply in the market place. We have also seen that some market structures are more efficient than others when it comes to resource allocation. Allocative efficiency is present if the marginal cost of production equals price in all industries. If Price=MC in all industries in an economy, it would be impossible to make any one better off without making another worse off. This allocation of resources is said to be Pareto efficient.Again allocative efficiency exists when an economy uses its resources to produce the goods and services consumers want. Hence one of the main macroeconomic aims of government is to achieve the optimal allocation of resources and that is when resources are efficiently used in such a way as to maximise the welfare of consumers. We saw earlier that only the perfectly competitive market is both productively and allocatively efficient. No real economy is like this. Imperfection s exist in all real economies and they prevent the efficient allocation of resources through the market mechanism.Instead an under-or over-allocation of resources to a certain economic activity takes place. Market failure results. There are four main types of market failure: 1. Externalities. They exist when the action of producers and consumers, other than through the normal workings of the price mechanism, affect not only themselves but also third parties. They can be negative like pollution and congestion. Each is a cost to society. Externalities can be positive, like the benefits society gains from better education and improved medical practice.Negative externalities result in over-production; positive externalities result in under-production. Sometimes prices and profits are not good indicators of the real cost to society of an economic activity and so externalities emerge. Hence alternative systems of allocation need to be considered to obtain a more desired allocation of reso urces. 2. Imperfect competition. In imperfect markets consumers are often at the mercy of oligopolies and monopolies. Governments and trade unions can also influence demand and supply in a market and this leads to inefficiency.It also leads to an unequal distribution of income and wealth. Imperfect markets fail to be efficient and equitable. 3. Market forces cannot provide public goods and often do not do a good job of providing certain merit goods. Again the market has failed to produce what every society needs. 4. Market economies tend to experience sudden business fluctuations. The UK went into recession in 1990–2. Japan has still not recovered from a current recession. Governments are trying to devise tighter monetary policies to avoid the worst extremes of trade cycles.Whenever market failure occurs there has been a re-allocation of resources to some less desired point on the Production Possibility Curve. Consequently government steps in to try to redress the balance. Mo nopoly and government intervention A government can control a monopoly by using price controls. Look at Figure 1. A price control lowers the price to the consumer from P1 to P2 and at the same time increases output from OQ1 to OQ2. Society now benefits from an improvement in allocative efficiency. Figure 1 [pic] A government can impose fines or regulations to correct externality situations.However, a major difficulty that immediately arises before this can be done is to calculate or estimate the value of externalities such as pollution and congestion. Look at Figure 2. If the polluter ignores the pollution then he will produce at Q2 where demand equals supply. However, if the government insists that certain regulations must be complied with, such as installing filters, the supply curve will move to the left because costs have risen. The quantity being produced will now contract to Q1. Consumers are now paying a price that reflects the spill-over cost and over-production has been cor rected.There has been an improvement in resource allocation because the government has taken action against market failure. Figure 2 [pic] Markets can sometimes under-produce as in the case of medical or educational provision. Look at Figure 3. Without grants and subsidies Q1 places would be provided. With grants to students and subsidies to universities and colleges more places can be offered, and many students who have the necessary qualifications can now afford to take up a place. Q2 places are now available and society will eventually benefit from the increased number of educated people.Again government has taken action to correct market failure. Thus we have seen that externalities can be positive or negative and they accrue to a third party. We saw in the case of the chemical firm that negative externalities arose because the firm was concerned only with marginal private costs and ignored marginal social costs. Hence they could produce at a higher output and so create more pol lution and possibly congestion. Market failure occurred and the government intervened to force the firm to address the social cost it caused. In our example the government legally restricted the activity.It could have forced the firm to internalise the spillover or it could have taken over the firm. Again firms consider only marginal private benefit, the benefit that the firm receives. They ignore the spillover benefit that society gains from consuming this good or service, the marginal social benefit. It gave grants and subsidies. It could have given tax incentives or even taken over the service and provided it free. Consequently government steps in to increase this under-production and remove the welfare loss that results from free market equilibrium. See Figure 3. Figure 3 [pic]Student exercises/activities 1. Explain how the actions of large corporations and trade unions can influence demand and lead to non-optimal allocation of resources. (3 marks) 2. Examine the case for provid ing a) public goods, and b) merit goods free to the consumer. (6 marks) 3. Why might some economists argue against providing products free to the consumer? (3 marks) 4. Why does free market equilibrium not always represent the true cost of production? (3  marks) 5. At what point is the optimum level of production of a public good reached? (2 marks) 6. Make definitions of new economic terms.SECTION 5 Guideline answers (Perfect competition) 1. There are four basic assumptions underpinning the theory of perfect competition. Do they hold for the agriculture industry? In the UK there are a large number of farmers supplying the market. No farm is large enough to influence price, so this characteristic holds. Farms are relatively easy to buy, especially today because of falling profit margins. Hence exit and entry in the industry are unrestricted. Knowledge of prices and market conditions are good because of constant updating by the farming press using modern technology.Hence knowledge i s as perfect as it can be. Products are fairly homogeneous. Bramley apples from one orchard are almost identical to Bramley apples from another, although you could argue that quality/grade of products does vary. Hence there is a fairly strong case to support the statement. 2. (a)Because only above S1 is revenue greater than AVC and only then will the firm be able to make some contribution to fixed costs. (b)At this price the firm makes zero short run economic profit. At this point MR=MC=ATC. The break-even price is the one that yields zero short run profit or loss. c)The opportunity cost of keeping capital in the firm is moving it to the next best earning alternative. Normal profits are just enough to make it worthwhile to keep the capital in the firm. Consequently it is the amount an entrepreneur would earn in an alternative occupation and so is transfer earnings. (d)No. The amount necessary to keep capital in a firm in one area is not the amount necessary to keep capital in a simi lar industry in another area. Costs could be different. (e)Economic profits or losses are signals to owners of capital elsewhere in the economy that they too should enter the industry.If some firms are making losses, this is a signal to entrepreneurs to stay out of the industry. It also signals to existing firms to be cautious about re-investing. However, in the long run in a perfectly competitive market only normal profits can be earned and so no such signals are given. (f)They must be constant. Guideline answers (Monopoly) 1. Profit maximisation takes place where MC=MR but not where they intersect. The price is fixed on the demand curve and so price must be greater than MR. 2. It depends on the number and closeness of the substitutes.The more numerous and closer the substitutes, the greater the price elasticity of demand and vice versa. 3. No. In the UK, the former British Rail turned in poor figures for many years. If the ATC curve is everywhere above the demand curve, losses wil l result and so it will not be profitable to produce. 4. Firms must have some market power – it is a price maker. Firms must keep markets separate. The buyers in each market must have different elasticities of demand. 5. (a)The monopolist does not need to minimise costs to stay in business. Consequently it is productively inefficient and so wastes resources. b)It produces at a point where Price=MC. (c)A perfectly competitive firm produces at the lowest point of the AC curve and so is efficient. (d)Profit is shown by the rectangle sitting above the AC curve bounded by price and output. It is supernormal or economic profit. (e)No. It makes normal profit that is included in ATC. (f)Where MC=MR. (g)In the short run the supply curve of the firm is the MC curve above the point where Price=AVC. In monopoly there is no supply curve that is independent of demand. (h)The Monopolies and Mergers Commission investigates potential monopoly situations.It could force a monopoly to disband if they considered it to be against the public interest. The criterion is rather vague. (i)It could control prices or force it to work under a licence. Controlled prices would curb monopoly power of fixing too high a price and a limited quantity of production that would both exploit consumers. Again the government would not renew the licence unless the monopoly had performed within the given controls. Guideline answers (Imperfect competition) 1. Construct table from textbook. 2. It depends on the number of firms in the industry and on the strength of market power. 3.A price war can be very damaging for firms in an oligopolistic market. Instead they tend to restrict competition rather than attempt to drive main competitors out of the industry by reducing price. Advertising and branding is used to restrict competition. 4. At that output there is the greatest difference between total revenue and total cost and so profit is maximised. 5. Markets of perfect competition, monopoly and monopo listic competition are predictable because in them firms act independently. However, this is not so in an oligopolistic market. Firms are independent – one firm’s actions affect competitors.This leads to uncertainty. 6. Draw diagram, then list main differences: Perfect competitionMonopolistic competition Short runShort run Supernormal profits and lossesSupernormal profits and losses Demand curve slopingDemand curve horizontal Long runLong run Normal profitsNormal profits Produces at the lowest point Does not produce at the lowest of the AC curvepoint of the AC curve Price=MCPrice does not equal MC 7. Price leadership occurs often in an oligopolistic market. It could appear to be collusive because, after a dominant firm raises price, others soon follow. However it is not planned.The dominant firm is acting as a barometer for the rest of the industry that is experiencing the same pressures that caused the leader to alter price in the first place. The firms have not collu ded. Guideline answers (Resource allocation) 1. Large corporations can manipulate by spending large sums on advertising and that allows them to sell what they produce rather than what consumers want to buy. Strong trade unions, through industrial action and lobbying, can often get restrictions on imports and subsidies for industries such as coal mining and agriculture. Demand is influenced and so resources are not allocated in the best way. 2.Public goods like defence and law and order are demanded collectively and not individually because they are non-excludable. Hence most people think that they should be paid for out of public taxation and be free to the consumer. However, merit goods like health and education are private goods that can be bought and sold in the market place. They are usually under-consumed when externalities are taken into account and so the argument is that the government should intervene because of the external benefits more consumption would bring to society. Hence the case for providing merit goods is not as strong as the case for providing public goods. . They would argue that it would lead to the misallocation of resources. If the good were free to consumers, they would consume up to the point where marginal utility is zero. Here the marginal cost of producing the last unit will be high and inefficiency will result. Consequently goods should not be provided free at the point of consumption. 4. Because social costs and social benefits must be added to private costs to represent true cost. 5. It occurs at the point where there is the greatest excess of total social benefit over total social cost, or where marginal social benefit is equal to marginal social cost.